These two sure seem to fit that profile.Ĭuban’s also right that they’re far from the first to bring these ideas to market. Many of them are software engineers who think their skill set is more portable across human knowledge than it really is. What’s the idea driving Nootrobox’s FORTY MILLION DOLLAR valuation (which, by the way, is the Shark Tank record teased in the open)? Well, there’s some trendy food science, maybe a little pseudoscience, mix it all up with New York Magazine-level media attention and all of it comes together in GO CUBES CHEWABLE COFFEE:Ĭuban nails it: Lots of people call themselves biohackers. I’m sorry, but I’m going to force you to watch the ridiculous pre-Tank pump-up routine these two did: Seeking: $2,000,000 for a 5 percent stake Company: Michael Brandt and Geoffrey Woo, “Nootrobox” SHOULD BUY, though it’s unavailable anywhere but in and around NYC. Should you buy? Honestly, even as a big animal lover who believes my pets should get decent food, I feel conflicted about this.It’s healthier for my dog, sure, but how many humans could benefit from PetPlate’s fresh, wholesome ingredients? Webb being grossed out by mass-market food production for humans, and then launching a premium dog-food service doesn’t make a ton of sense to me… but if you’re fine with all that, the product is good and no more expensive than a premium grain-free dry food. Though he’s “tired of hearing no,” he won’t stop fighting. “I can’t take the journey with you.” CHUM. Swim or chum? “I’m sorry,” Mister Wonderful says. That only leaves one Shark, and he doesn’t look hungry. “You’re the dream partner I’d love to work with,” Sacca says, but he’s already got a food-delivery business. Robert thinks Webb should have been able to get a lot more subscribers, even in the short period he’s been open. Lori sees way too many challenges to scale this up she’s out. PetPlate – The Healthiest & Freshest Pet Food, Delivered. The Sharks are all concerned: Delivery food service is hard enough to make money on even when you’re charging $15 a plate instead of a dollar a pound. He can whomp up 300 pounds of food in just a few hours but only has the capacity to deliver it within 300 miles of New York. Webb says it’s because he’s doing everything himself. For a Chihuahua, Webb says, it’s about $30 a month.Īfter eight months in business, PetPlate has only 100 subscribers. When PetPlate food arrives at your door, Webb says, “It’s ready to go from box to bowl.” You can sign up for a three-, six-, nine- or twelve-month subscription, the price of which varies depending on the weight of the pet. Webb starts cooking a very legit-looking dinner for four. “Who wants to see what actually goes in a Pet Plate?” Webb asks, and of course everybody does. Soon, he quit his six-figure job to improve food manufacturing. But he realized he wasn’t going to be an astrophysicist, and turned to study mass food production. Webb was raised in New Orleans by a single mom, and was the first member of his family to go to college-MIT, in fact, and studied physics. Swim or chum? They took the deal…before the Sharks altered it further. Then they insist their investors will never accept more than three, which-what? As Mister Wonderful notes, they came into the Tank offering four percent. The Sharks counter with ten percent interest, but four percent equity. Squirm they do: They insist they can’t go that high on equity and offer to raise the interest rate by three percent in return. “The best deals are ones you squirm a little bit,” says Mister Wonderful. ![]() ![]() Now, it’s Kevin and Lori as a tag team, with five percent combined equity. The bait decide to leave the Tank and confer-but when they come back, the Sharks have, in Vaderian fashion, altered the deal: ![]() When we come back, Lori offers the exact same deal as Mister Wonderful, but for three percent interest instead of 2.5. …which sounds like a perfect spot for a DRAMATIC COMMERCIAL BREAK Lori starts talking about Inboard’s path to success, but Mister Wonderful wants her to get to the point: Is he competing with her or not? Is she in or out? Chris says he might buy one-but despite insisting to Cuban he knows it could work, he’s not investing. ![]() Robert doesn’t see it as a mass-transportation buy, and you’ve got to see it that way to come anywhere close to the bonkers valuation.
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